Ad of the Day: Ford Pranks Guys by Sending Them on a Blind Date With a Stunt Driver
Unsuspecting men are taken for a "speed dating" ride by a mstang professional stunt driver in the new Ford Mustang GT. It's one thing to step into datiny racy, red Ford Mustang with a good-looking woman sitting in the driver's seat. It's something, else, entirely, when unbeknownst the to her clueless male passengers, she's actually a stunt driver whose muxtang media mission is to take them mustang ad speed dating the hair-raising rides of their lives.
In nine days, Ford has got nearly 8 million views for its Mustang GT "Speed Dating" video posted on the Ford Today YouTube channel. The premise was simple enough. Ford worked with a talent agency that pretended to be seeking young actors mustang ad speed dating audition for a new TV show pilot about dating. The actors were asked to meet up with the show's supposed "star" who would determine if there was enough chemistry between them.
That "star" was actually female stunt car driver Prestin Persson. Off camera, they meet in a diner. Persson tells them spred too noisy in there and suggests they go somewhere else to talk. Then, she takes them out to her car. That's when the hidden cameras start to roll. When they first step into her Mustang Dating agencies birmingham, with a manual transmission, she acts like she hardly knows how to drive it.
They, meanwhile, roll out some cheesy lines and massage their egos. But then she pulls it into a nearby, empty parking lot, she takes them on a thrill ride filled with plenty of 's and tyre smoke. In the video that's posted, some guys seem genuinely shocked - others appear to be having a blast. Well, most of mustang ad speed dating guys really did have fun, says Andrea Zuehlk, Ford's car digital marketing manager.
How can Ford, in a meaningful way, enter the conversation? The video was filmed in Dallas last month by Ford's agency Team Detroit along with the production company The Work. Ford did something similar around Halloween about a car that enters a car wash filled with unexpected, spooky creatures. Eating logged nearly 3 million views. Certainly, such prank videos have been the rage in recent years. Last year, for example, Pepsi Max teamed with race car legend Jeff Gordon, who went incognito and took an unsuspecting car salesman on the test drive of his life.
As for the handful of actors who each got taken for ride, well, Zuehlk says, "they were all good sports. Datin police flaunt supercar fleet in video clip. Simon Barnett won't be having that wine with Tom Cruise any time soon. Why The Edge's cruel and callous treatment of their Mediaworks' mate Simon Barnett is the final mustang ad speed dating. Mother-of-seven Kamila Mun killed by forklift at first day of work on poultry farm.
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